Desde Canarias was born as an initiative to highlight the gastronomic products of the Canary Islands and promote their consumption.

2025/11/24

“ From the Canary Islands ” is a communication initiative created and intended to highlight the quality seal “Made in the Canary Islands”, the seal of origin of Canarian products , and also to promote their consumption on the mainland.

  The project seeks to bring the flavors, identity and quality of the islands closer to those consumers who, in one way or another, have at some point felt a connection with the Canary Islands; and the initiative is based on a clear idea: those who have visited the islands already know the products and their quality .

With an emotional and experiential approach , “Desde Canarias” aims to make the invisible visible, showcasing the essence of Canarian culture through its most representative brands. “Desde Canarias” is not just a label of origin, like Arehucas rum, Tirma ambrosias, mojos, or gofio, to name a few, but an invitation to relive the Canarian experience without leaving home, a way to rediscover the emotional ties that bind millions of visitors to the islands and thousands of Canarians who live their roots from outside the islands.

A campaign that unites identity, emotion and technology

The campaign's main focus is the creation of an interactive web app , which will serve as a guide and digital showcase for all establishments selling products bearing the "Made in the Canary Islands" seal. The app will allow users to easily locate shops, supermarkets, and gourmet stores where they can purchase island products, but it will go beyond simply providing information: it will be an immersive experience that connects users with the authenticity and story behind each product.

The proposal also includes a rewards and loyalty program : users who register on the web app can participate in raffles for iconic products from the islands, such as Binter airline tickets, Clipper packs, cheese assortments, or Tirma ambrosias, to name a few. In this way, interacting with the platform itself will become a way to "travel" to the Canary Islands through its flavors.

With this campaign, the Canary Islands seeks to project its identity beyond tourism and consolidate a brand that embodies tradition, innovation, and passion. Because, as its slogan summarizes, “When you meet a Canarian, you experience Desde Canarias.”